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Imagine running a small business, juggling countless tasks, and questioning if your social media efforts are truly paying off. You’re not alone—96% of small-to-medium-sized businesses (SMBs) use social media marketing, yet many struggle to turn likes and shares into meaningful results. The good news? When approached strategically, social media can transform your business. In this guide, we’ll show you how to navigate the world of social media ROI, measure what matters, and make 2025 your most successful year yet. Ready to unlock the full potential of your social media efforts? Let’s dive in!

Want to attract more clients with X/Twitter? SMBs using strategic Twitter threads see higher engagement, increased visibility, and stronger client connections. This guide breaks down 11 proven techniques—backed by data—to craft high-impact threads that build authority and drive conversions.